| Line Item | Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 |
|---|---|---|---|---|---|---|---|---|---|
| Statements of Operations and Comprehensive Income (Loss) | |||||||||
| Revenue | |||||||||
| Cost of revenue | |||||||||
| Gross profit | |||||||||
| Fulfillment expense | |||||||||
| Sales and advertising expense | |||||||||
| Technology and content expense | |||||||||
| General and administrative expense | |||||||||
| Other operating income | |||||||||
| Other operating expense | |||||||||
| Operating loss | |||||||||
| Finance income | |||||||||
| Finance costs | |||||||||
| Loss before Income tax from continuing operations | |||||||||
| Income tax expense | |||||||||
| Loss for the period from continuing operations | |||||||||
| Loss after Income tax for the period from discontinued operations | |||||||||
| Loss for the period | |||||||||
| Attributable to: | |||||||||
| Equity holders of the Company | |||||||||
| from continuing operations | |||||||||
| from discontinued operations | |||||||||
| Non-controlling interests | |||||||||
| Loss for the period | |||||||||
| Other comprehensive loss that may be classified to profit or loss in subsequent periods | |||||||||
| Exchange differences gain / (loss) on translation of foreign operations | |||||||||
| Other comprehensive loss on net investment in foreign operations | |||||||||
| Other comprehensive income / (loss) on financial assets at fair value through OCI | |||||||||
| Other comprehensive loss | |||||||||
| Total comprehensive loss for the period | |||||||||
| Attributable to: | |||||||||
| Total comprehensive loss for the period | |||||||||
| Earnings per share (EPS) attributable to Equity holders of the Company in USD: | |||||||||
| Basic Loss for the period from continuing operations (in dollars per share) | |||||||||
| Diluted Loss for the period from continuing operations (in dollars per share) | |||||||||
| Basic Loss for the period from discontinued operations (in dollars per share) | |||||||||
| Diluted Loss for the period from discontinued operations (in dollars per share) | |||||||||
| Basic Loss for the period (in dollars per share) | |||||||||
| Diluted Loss for the period (in dollars per share) |