| Line Item | Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 |
|---|---|---|---|---|---|---|---|
| CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS)/INCOME | |||||||
| Revenues | |||||||
| Operating expenses | |||||||
| Cost of inventory sold | |||||||
| Shipping and packaging expenses | |||||||
| Payroll and outsource staff expenses | |||||||
| Advertising expenses | |||||||
| Technology expenses | |||||||
| Depreciation and amortization | |||||||
| Other operating income | |||||||
| Other operating expenses | |||||||
| Impairment losses | |||||||
| Operating (loss)/profit | |||||||
| Financial income | |||||||
| Financial expenses and fees | |||||||
| Monetary gains/(losses) | |||||||
| (Loss)/income before income taxes | |||||||
| Income taxes | |||||||
| (Loss)/income for the year | |||||||
| Basic (loss)/income per share (TRY per share) | |||||||
| Diluted (loss)/income per share (TRY per share) | |||||||
| Other comprehensive loss: Items that will not be reclassified to profit or loss in subsequent period: | |||||||
| Actuarial losses arising on remeasurement of post-employment benefits | |||||||
| Tax effect of actuarial loss of defined benefit plan | |||||||
| Total comprehensive (loss)/income for the year |